Today’s generation relies heavily on the internet. There’s an expectation that resources inside the web can cater to our concerns. Hence, brands like you would want to offer solutions. Such patronage will eventually turn into profit. That’s why you want to be at the forefront of an internet search; be closer to where the money is at- the consumers. This is where SEOs come into play. An SEO (Search Engine Optimization) agency or expert can help companies to make their websites be at the top of search results.
Such a mechanism is enticing. But the thing is, you don’t know how or where to begin. This can be overwhelming for you. But in actuality, it doesn’t need to be. You can explore first the idea of penetrating the internet with these three DIY tips to give your name a boost before searching system.
Tip 1- Begin with personas
Drive more people to your website by knowing who your ideal buyer is. Create an imaginary persona. You can even name her/him. What’s her/his name? What are her/his interests? How old is s/he? What is the things s/he confronts every day? What is the things s/he buys? How can your company help her/him?
Once you already have a good grasp of an ideal buyer, the circle of your company actions around this person. Although this kind of effort won’t attract a diverse group of people, it can surely lure the ones who are willing to pay good money for you to understand their interests and needs. These are the things that will make them tick. The more human the marketing activities, the better. Sites are built not for robots, but for humans.
Tip 2- Plan keywords
Before pushing your lineup of content for your website, you have to perform first planning on keywords. In the age of the internet, keywords are groups of words made by your target market whenever they look for services and products. They use it in a search engine site. A famous example would be Google. The search engine (say example Google) now will show a list of related content. They rank it according to relevance. Most likely, the farther the search, the lower its relevance.
In a sea of possible keywords made by your target market, consider the ones that truly connect your brand. If you’re into software for real estate agents, don’t limit your keyword to ‘software’; expand it to ‘software for real estate agents’. To further assist your plans on keywords, there are tools that can give you valuable insights. Three famous examples would be Keyword Planner (by Google), Wordstream, and Ubersuggest.
Tip 3- Study your rivals
After ensuring the strategy of your keywords, your next step is to name the top-performing competitors for each of the keyword you identified. Know their good practices in maintaining their high-ranking search engine placements. You can use SpyFu. It’s a cost-effective tool that can yield insights into your rivals organic and paid search initiatives. Warning, don’t get too overwhelmed in researching what they did right. Originality is still much appreciated. If your target market has seen something fresh and likeable in your website, most likely it will turn into a conversion.